Ford is ready to take on the competition head on with recently launched Toyota Fortuner. If Toyota Fortuner has been a runaway success for Toyota, Ford is not ready to step aside. It’s brand new Ford Endeavour being launched in Indian market next week. The premium SUV from Ford will be completely face lifted and launch of this advanced vehicle means to cater to the rising demand of the vehicles in market, says a senior company official.
"We will launch the Ford Endeavour by next week. It will be an automatic version and we hope to achieve a significant market share after the launch," Ford India president and managing director, Michael Boneham said. No price has been declared though for the new model. “Some new mechanical bits have been added. The new Ford Endeavour SUV is equipped with Borg Warner’s Shift-on-the-Fly system which will enable you to switch between 2wd and 4wd up to 100kmph. There will be some cosmetic changes like changed headlights, grille, with the rear side likely to be the same,” says a Delhi-based Ford dealer.
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